You may not realize it, but you probably need the services of SSC more than you know. The sad, simple truth is that newsrooms around the country are shrinking at a shocking rate.
The days of blindly sending a press release or news advisory to a city editor with realistic expectations your event will be covered by an eager reporter are long gone.
That is why it is more important than ever to get a true media expert on your side who can pull all the news value from your story and present it in journalist-friendly language.
It also does not hurt to have friends and former colleagues from years back in some of the largest newsrooms across the country. Often times, a phone call or email to an associate can give your story the little lift needed to grab an editor’s attention and interest.
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